Advertising is more than just a way to get your business exposure. It has to convert into a positive return on investment. This makes the ideal avenue ideal of advertising a medium that: offers exposure through generating a great number of impressions, and results through a high conversion rate.
Mobile advertising is a field of advertising that now weekly generates 500,000 impressions nationwide. According to U.S. Travel Association, Americans spent $317.8 billion traveling by auto transportation and public transportation and, spending on business travel totaled $259 billion. Capitalizing on the popularity of travel as indicated by spending, mobile advertising stands to generate a great deal of exposure for businesses in all industries.
Though it may come as a surprise, mobile advertising can also be an excellent option for online marketing strategies. Comscore, an industry leader in measuring the web reported the following on June 28, 2013: “141 million people in the U.S. owned smartphones (59 percent mobile market penetration) during the three months ending in May”. The popularity of smart phones, allows mobile advertisements to take advantage of QR codes. Consider the following. While a truck is on its route it’s a mobile billboard for your AD, every time your advertisement sways a customer—the prominently displayed QR code can be quickly scanned to visit the brand website.
Whether it is exposure or conversion that you require as part of your marketing strategy, mobile advertising can make the difference. These mobile billboards, combined with expert design and use of QR codes can be used to popularize a wide variety of products and services.