We have all seen billboards from the freeway bringing events, products and services to our attention. As an established method of displaying advertisements, billboards have become a staple for large scale advertising. Now imagine the billboard being at eyelevel and up close to your customers while they are driving.
That is the beauty of the “mobile billboards” style presentation of truck advertising. A prominently displayed at the side of a truck draws in the attention of drivers around them, and the huge amounts of space they provide make them perfect for bold persuasive statements. These mobile billboards that travel all throughout the US, can also be further enhanced through QR codes.
QR codes can be used to provide a great amounts information in a relatively small area. The widespread popularity of smart phones makes our mobile billboards and a QR code a perfect combination for several reasons. The first reason is that whenever the truck is stationary it has the attractive power of a billboard; the second, a larger QR code is easier to scan from within and outside of vehicles; and third, hits generated by the QR code are easy to measure with the appropriate software or service.
Whether your business has an online component or completely based online, Road Runner’s truck advertisements give you the same reach as online advertisement. However, unlike online marketing—our advertisements begin showing return on investment right away.