The necessity of trucks when it comes to the transport of goods nationally is also what makes truck advertising so potent. Truck-routes reach most parts of America and see active use, which then regularly generates impressions for the ad’s that are placed on them.
The active nature of trucking industry, gives advertisers an opportunity to saturate different markets with their message. Companies such as Coca Cola have used truck advertising to launch various advertisement campaigns including seasonal and promotional advertising. This is because truck advertising provides great return on marketing dollars.
Truck advertising is well suited for both local advertising as well as national advertising, once again because of the widespread reach of truck routes. Truck advertising also stands to provide access to areas where billboards are not allowed. The Arbitron Outdoor Study, which is: “a comprehensive examination of American pedestrian traffic, vehicle drivers/passengers, commuters and their media habits”, has revealed the following about Americans’ exposure to outdoor advertising.
i. Americans spend 20 hrs per week in their car
ii. Pedestrian Traffic (Past 7 Days)= 6.1 miles
iii. Vehicle Driver/Passenger (Past 7 Days)= 302 mile
iv. Average Daily Commute (Round-Trip)= 54 minutes
Truck advertising has quickly become a tremendous way for companies to increase brand awareness and generate sales. This is only made possible due to tremendous reach, and widespread effectiveness. For all these reasons, do not waste any time waiting to call Road Runner for a price quote.